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70![DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons DENGFENG YAN and A.V. MUTHUKRISHNAN* The present research examines how the inclusion of consolation or token prizes influences consumers’ valuation of a promotional lottery. Results from four experiments show that cons](https://www.pdfsearch.io/img/00cec1db3329fc31df8801656e8ec9f5.jpg) | Add to Reading ListSource URL: www.bm.ust.hkLanguage: English - Date: 2014-05-08 23:31:18
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